You can have separate sections
in your web site for information or re-orientation of your sales force,
distributors, employees, affiliates, general announcements etc.
2. Strategy for launching and maintaining
web site
Before you launch or refurbish your web
site entrust this task to some one well experienced and knowledgeable in
your business as well as the use of Internet. Developing strategy is a
different field of expertise than web designing, programming or software
development or routine ISP jobs. Retaining an experienced web reviewer
or marketer for developing the web development strategy in coordination
with your staff is always a profitable proposition.
3. Considerations in Designing:
Basic raw material of text and data is
provided by you that may require breaking up or some rewriting for different
screen shots for the sake of convenience in linking different items in
different directories and files on the web. We also need to take into consideration
the likes and tastes of your clients and prospects who generally look for
fast
access and easy retrieval of information. Animation makes the site
dynamic but too many graphics and long animation take long time to load
and try the patience of the surfers and you lose traffic and prospects.
Of course there are many other considerations
depending upon what type of service, information, freebies and inter-activity
as well as level of security and encryptions you prefer on your web site.
Our consulting service would help you determine how you can integrate different
soft wares and the work of different kinds of developers into your web
site.
4. Selection of ISP and evaluation
of its performance.
Generally the web host company provides
you with server space for your web site. This includes all of the files
associated with your web site. When your web address is typed into a browser,
the web host displays your pages. But the task of maintaining, amending
and new pages has to be performed by your Webmaster and you can outsource
this job to us.
5. Importance of Web Reviews and Feedback.
Don't let the process of launching web site end
with uploading of files and test runs in initial stage. Be willing to amend or
add new items based on analysis of feedback from customers. Many web site
owners hire independent professional web reviewers and pay several
hundred to thousands of dollar in their fees.