Managers eDiges
Comments
Article submission
 
Psychological Warfare and Political Psychology 

PSYOP (Psychological Operations) and PSYWAR (Psychological Warfare) are not mere acronyms. PSYOP and PSYWAR sound like new terms coined to give respectability to the old term 'Psychological warfare' and denote expertise and sophistication acquired in the age-old game of deception and propaganda. Now the motto is not merely to subdue the enemy but "Capture their minds and their hearts and souls will follow".

Click here for Part 1

by Shah N. Khan
The U.S. Department of Defense defines Psychological warfare (PSYWAR) as: "The planned use of propaganda and other psychological actions having the primary purpose of influencing the opinions, emotions, attitudes, and behavior of hostile foreign groups in such a way as to support the achievement of national objectives." 

In many other countries military and other forces are trained to engage in psychological warfare. Methods employed during the period of cold war before commencement of actual hostilities differ to some   extent with those used in actual war. Some of the methods employed in psychological warfare are summarized below..

.
In times of peace propaganda is aimed at creating goodwill and enhancing prestige of the country and to help obtain trade links and other benefits for the country. The propaganda is also amimed at creating an image among the people that their Government is doing a fine job.
Propaganda radio stations, releasing trumped stories in the media, bribing politicians and media people, Distributing leaflets, e.g. in the Gulf War, encouraging desertion , Renaming cities and other places when captured, such as Saddam Airport was renamed as Baghdad airport, 
dumping food parcel from airplanes after bombing the homes nearly targets, shock and awe military strategy of bombing, terrorism (in addition to the physical effect of the violence it often aims to instill fear. The following site describes various methods in detail. http://en.wikipedia.org/wiki/Psychological_warfare

In times of peace propaganda is aimed at creating goodwill and enhancing prestige of the country and to help obtain trade links and other benefits for the country. The propaganda is also amimed at creating an image among the people that their Government is doing a fine job. 

It is a sad fact that the propaganda is frequently accompanied by distortions of facts or padded information and by appeals to passions and prejudices; it is often thought to be invariably false or misleading. Although some propagandists may intentionally distort fact, others may present it as faithfully as objective observers. Usually propaganda attempts to persuade through rational or emotional appeal to lead the masses in believing something in variance with their current thinking. 

Different methods have to be employed to influence the opinions of people in different segments of population depending upon their religious and social norms. Very often big business influences the policies of the Government for the sake of corporate goals and selfish and ruthless politicians sacrifice the national interests and wage war treating the lives of people as expendable for furtherance of their personal financial or political gains as well as those of Industrial giants who support the politicians in order to get Government contracts. 
 Different methods have to be employed to influence the opinions of people in different segments of population depending upon their religious and social norms. Very often big business influences the policies of the Government for the sake of corporate goals and selfish and ruthless politicians sacrifice the national interests and wage war treating the lives of people as expendable for furtherance of their personal financial or political gains as well as those of Industrial giants who support the politicians in order to get Government contracts. 
 
In foreign affairs these days as Barbara Tuchman (1912–89), U.S. historian describes, Diplomacy means all the wicked devices of the Old World, spheres of influence, balances of power, secret treaties, triple alliances, and, during the interwar period, appeasement of Fascism. But it is believed that Political Psychology would help develop correct vision that would materially change the approaches to diplomacy as well as psychological warfare according to universally accepted principles of justice and morality.

Political Psychology 

The field of political psychology has emerged as an important area of scholarship in the social sciences and during past 12 years considerable advances have been made. 

Psychoanalytic research on personality and politics has been going on for the last several decades. Political psychology now involves research on political belief systems, political attitudes and behavior and, more recently, on political information processing and cognition and emotion and their link to political cognition and behavior.

For many years, faculty and students from several departments and colleges of the University of Minnesota shared an interest in broad themes such as political tolerance, citizenship and political participation, and political and social cognition and communication. In recent years, as part of a new University Ph.D. Minor in Political 
Psychology, a Political Psychology Proseminar has emerged to provide a place where these ideas can be pursued in greater depth. For details see http://www.polisci.umn.edu/polipsyc/

A number of books have been published about Political Psychology and the topics covered include evolution of the individual level traits, attitudes, values, decision making, ideology, personality to the collective cognition, group thinking and identity, mass mobilization besides political and religious violence, span models of the mass public and political elites. The books and journals cover both domestic issues, international relations, and foreign policy with increased focus these days on causes and remedies for terrorism and fanaticism. However most of such material is written by such authors whose opinions and thinking are colored by the existing Foreign Policy of US which has recently come under sharp criticism both in developed and developing world. If people like Noam Chomski and Joseph S. Nye Jr. help develope courses for students of Political Psycholoy that would emerge on a more realistic and objective pattern.

The object of Political Psychology must be to help in developing a correct political vision and strategy based on universally accepted norms of justice rather than teaching the tactics for advancing any political ideology or agenda like lawyers do, for the benefit of our politicians or the country in a way detrimental to other nations specially those non-alligned. 

Justice begins with the recognition of the necessity of sharing and restricting our freedom for those actions that harm others. But this is always not possible. 'Do unto others as you would that they should do unto you' is no more regarded as a golden rule. And the greatest happiness of the greatest number has become the foundation of morals and legislation.

It is said that no civilization … would ever have been possible without a framework of stability, to provide the wherein for the flux of change. Foremost among the stabilizing factors, more enduring than customs, manners and traditions, are the legal systems that regulate our life in the world and our daily affairs with each other. But the law happens to be only one of several imperfect and more or less external ways of defending what is better in life against what is worse. By itself, the law can never create anything better. Conforming to the law does not automatically ensure a better life for that, after all, is a job for people and not for laws and institutions. The paradox of law is that it is always not possible to make our material condition better by the best law, but it is easy enough to ruin it by bad laws or by not having any law. 

As Bertrand Russell says, "the fundamental concept in social science is Power, in the same sense in which Energy is the fundamental concept in physics." And as Edward Said described, "Power, after all, is not just military strength. It is the social power that comes from democracy, the cultural power that comes from freedom of expression and research, the personal power that entitles every Arab citizen to feel that he or she is in fact a citizen, and not just a sheep in some great shepherd's flock."

Power grows if that is used to help people and nations. But it starts dwindling if it is used in bullying people and nations and forcing on them arbitrary decisions which they regard as detrimental to their interests.

Joseph S. Nye Jr. dean of the John F. Kennedy School of Government at Harvard University discusses American supremacy and how long it will last. The United States has unprecedented military power, but the sword alone won't ensure American preponderance in the long term, he argues. "If the United States wants to remain strong, Americans need to pay attention to our soft power" -- our ability to attract others to our way of life and get them to want what we want, Mr. Nye argues. "Soft power arises in large part from our values," he writes.

Political Psychology kindles a new hope that it would help the mankind in developing a correct political vision that would pave the way for greater peace and tranquility on this planet troubled by religious and political bigotry and perversion.

See related article "Freedom of Expression" at
http://www.netvert.biz/articles/freeExpression.html


 

 
--