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Sales and Marketing
When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves._Marshall McLuhan (1911–80),
 
6 P's of Marketing
Articles Online
Plan, Pick, Price, Package, Promote, Prove

1.  Plan your marketing strategy.

2.  Pick a way to market.

3.  Price it right.

4.  Package it professionally.

5.  Promote your product/service.

6.  Prove that it works. If not, make
    it better or go back to #1.

© 2003 Maria Marsala. You don't have to become another
US SBA statistic. Avoid the pitfalls that eliminate over 
50% of small businesses in the first year and 95% within 
the first five years. Visit Elevating You now http://coachmaria.com/consultation/

 
Your Two Customer Service Questions
by Patricia Fripp, CSP, CPAE 

You're already aware, I hope, that each and every employee of 
your company is a "customer service representative," no matter 
what the job description says. Read this terrific customer-
service story, and then consider the two questions at the end. 

"I ordered a child's learning laptop computer for my daughter 
Mallory for Christmas through Amazon.com," says Susan 
Barnes, a payroll manager at MarchFIRST in Chicago. "Shortly 
after Christmas, we discovered that the laptop had a defect. I
contacted Amazon, and the customer service was amazing. The 
young man I dealt with, Brian, was incredible. They did not 
have any in stock, nor did anyone else because the laptop was a 
hot item. 

"Brian offered to credit my credit card immediately and send 
me a postage-paid container to return the damaged computer. I 
explained that this was all my daughter had asked Santa for, and 
she would be devastated if we just returned it. Brian gave me 
the option of waiting to see if they would be able to get 
another one. However, he warned that the distributor, VTech, 
predicted it could be three months before a new one would be 
available. For the sake of my daughter's happiness, I said I was 
willing to wait. 

"Brian gave me a phone number where I could reach him and 
said I could change my mind at anytime. In the meantime, he 
would contact me immediately if one became available. 

"Two days later, Brian e-mailed that he had located a new 
laptop for Mallory. It would be shipped within a few days, 
along with a postage-paid container to return the damaged one. 
I was so surprised and impressed with Brian and his great 
customer-care skills that I e-mailed him, commending his 
great skills and asking that my e-mail be forwarded to his 
manager. Later, his manager confirmed my message. The 
moral of this story is: There IS a Santa Claus!" 

YOUR TWO QUESTIONS: 

1. Do you motivate and empower your employees to provide 
top customer service like this? 

2. Could you pose this customer's problem as an interview 
question, asking potential hires how they would handle it? 

Patricia Fripp
Member: Speakers Roundtable 
Web site: http://www.speakersroundtable.com 
Email: office@SpeakersRoundtable.com 

Speakers Roundtable is a consortium of 22 of America's 
foremost professional speakers, sales trainers and seminar 
leaders. All members are dedicated to serving their training, 
motivation and consulting clients with pertinence, excellence 
and extraordinary value. FREE Ebook - Success Secret 
available at http://www.speakersroundtable.com