The advertisement tariffs of such leading sites
as yahoo, msn, google, aol etc. are voluminous and show rates for
different pages and locations and spots for different periods and
under different condition. For instance for displaying a small button
on the home page of yahoo one pays over $ 50, 000 just for two
weeks� display to millions of surfers. For other pages
the rates are lower and would cost thousands of dollars per month and
may be seen by millions. For details see the article about
Internet Advertising by clicking
here.
Over 60 Million domain names
have been registered and thousands of sites accept paid advertisements
at varying cost for a year) but their traffic is low in
most cases. Thousands of ezines also accept ads. Online stores like
amazon.com, credit card companies, travel and dating services etc.
place banners, buttons and links on thousands of sites. The strategy
to place your buttons and banners on different sites works on
information super highway just as hoarding and posters on highways and
roads. You can place ads on online editions of leading papers and on
number of other sites with a small budget and Internet has become
important in media mix for advertising..
Our minimum fee for drawing
up a plan for advertising on different web sites and ezines is $
200- These recommendations for advertising would indicate the sites
and types of Banners, button and text ads to be used plus where and
how to post links, exchange banners and buttons and to which search
engines the data is to be fed and if it is worthwhile We will find the
best rates and terms for you by scanning the web according to your
target market and also evaluate different pages for their
accessibility by the search engines and the general users in different
parts of the globe.
To give you an idea of cost
with a budget of US $ 1000 you may expect that about 20, 000 surfers
may see your button or small ad. The bigger the ad the cost would be
higher - specially for solo ad. The cost of solo ad may be compared
with direct mail advertising and solo ad by email may cost may cost
almost one third. .
Typical Package US $ 20, 000/- for target viewers 1, 000, 000
- 30 line Ad sent exclusively to over a 100, 000 subscribers of
different opt-in email lists and bulletins worldwide.
- Banners in 20 to 30 popular ezine .
- Short ads posted in a hundred classified sites and links posted
on over 1000 FFA sites.
- Submission of your Web Site, if you have one, to over 350 search
engines.
- Auto responder configured to deal with inquiries expeditiously
120X 30 Badge